5 Critical Methods To Market Your Screenplay

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Geno ScalaIn the perfect world, a great screenplay would enjoy widespread recognition based solely on its merit. Unfortunately, that simply is not the world in which we live. Hollywood leadership is almost certainly not going to start a bidding war for the rights to your script simply because you know in your heart that it is Oscar-worthy material. A great script is obviously an essential first step, but you will need so much more to achieve massive success.

The Logline

The logline is a thirty word (or shorter!) summary of the story, emphasizing the hook and most important story elements. this includes the protagonist, the antagonist, the conflict, the stakes, the general tone or genre of your work. Well-written loglines are absolutely necessary. An effective logline is able to capture the producer’s attention, leading him to request to read your script. That is the dream of every spec screenwriter.

The Elevator Pitch

An elevator pitch can be slightly longer than a logline, so include some additional details. Conceptualize it as how you would describe your script in a way that does it justice, but within the timeframe of an average non-stop elevator ride. That usually means three to five lines offering necessary plot information and perhaps even touching upon potential backstories.

Pitch-On-Paper

A Pitch-on-Paper (POP) extends the minimization of your story to one page. As such, it should include a significant increase in the amount of detail and nuance you can convey, on top of an illustrative synopsis of the plot. As with both the logline and the elevator pitch, always keep in mind that the ultimate goal is to craft a document that can sufficiently intrigue a producer into reading your script.

Synopsis/Treatment

A full synopsis usually spans about three pages. A treatment can run as long as ten pages. These both provide ample opportunity to substantially expand upon story details, elaborating on both small and large conflicts, as well as things like character interrelationships or perhaps even sample dialogue. Remember that these forms do include the ending! Do not try to intrigue a producer into reading your script to find out what happens – it will only read as unprofessional and a nuisance.

A Query Letter

When contacting your producer, manager, or agent, use a query letter to entice them into requesting the script. It will include the title, the genre, and a very particular inquiry format that as formulated off the polling results of thousands of film industry professionals regarding what they prefer to see. It will definitely include as many as three strong story “hooks” and your professional biography.

What to Do to Achieve a Winning Writer’s Bio

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Image of Writing PenOf the many things that define an excellent query letter, one of the most helpful is often one of the most under-utilized – the “writer’s bio.” A writer’s bio is typically only about two or three lines long and the conclusion of the letter, and it provides you a chance to close on a strong, positive note. Essentially, you get a few short lines to brag about yourself and leave the reader with a final impression of your qualifications.

One of the first things to remember about the writer’s bio is brevity. No reader in the industry will want to read your entire life’s story. The danger is to over-share unnecessary information instead of leveraging the writer’s bio for its actual value, which is as a space to name one or two of your very best accomplishments or qualifications. These bios can even be what actually determines who does and does not end up receiving attention for a script. If all other things are held constant, a query letter with a great writer’s bio is much more likely to get a script read than a letter that lacks one. It can be very positive to learn something impressive about the person submitting the script, so share what your strengths. Good tips for an excellent writer’s bio include doing the following:

  • Touch on (preferably major) contests in which you have placed or won. This is especially true if the script that fared well is the same one your are submitting.
  • If you have already been rather successful writing within your genre, share that. If you are dramatically crossing genres, do not make the mistake of assuming just because you know how to write one style means we need to hear about it now that you are writing in a totally different space.
  • If you have been optioned, check the legality of sharing which screenplay and who optioned it. Refrain from embellishing though because this info is sure to be verified.
  • If professional success is light, then focus on your education.
  • If you lack both professional experience and formal education in writing, then use the writer’s bio as a chance to share why you wrote what you have submitted. For example, maybe you wrote a script about modern warfare because you have a military service background. That is the kind of thing that indicates very directly why your perspective and script are worth considering.

Keep these tips in mind and make sure to take time to craft an honest, positive, and impactful writer’s bio for a much more striking query letter and better success.